Strategy and Execution Workflow

This master content plan transitions TJC Global from a fragmented, thin-content architecture into a high-authority, AEO-ready (Answer Engine Optimization) digital presence. By consolidating hundreds of repetitive local pages into core industry hubs and specialized deep-dives, we are concentrating SEO equity and establishing unwavering E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).

Phase 1: Brand & Authority Infrastructure

• Homepage: The global gateway emphasizing 35 years of excellence.
• About TJC Global: The narrative transition from a Japanese boutique to a global technical powerhouse.
• Quality & Accreditations: Trust signals including ISO 17100, ATC, and ITI memberships.
• Global Language Matrix: A consolidated, interactive page replacing 40+ thin language pages.
• Careers: Recruitment portal for specialist linguists.

Phase 2: Core Service Hubs & Industry Deep Dives

The 6 Core Hubs (Conference, Legal, Technical, Corporate, Remote, and Specialised Translation) act as parent pillars. The following Deep Dive pages act as strategic “Spokes,” targeting high-value, long-tail technical queries (e.g., NVH, PCT applications, LOF disputes) to capture high-intent B2B traffic.

Phase 3: Geographic & Conversion Optimization

Instead of repetitive “Translator in X” pages, we are deploying strategic regional authority pages (London, Tokyo, San Francisco, Paris/Milan, Mumbai) that discuss the specific economic and cultural nuances of doing business in those markets. All pathways ultimately funnel to a secure, GDPR-compliant “Get a Quote” conversion page.